Persuasive WritingIMPACT…IMPACT…And more IMPACT… The key to writing persuasively
Powerful, dramatic and persuasive writing are all part of, I’m going to use the Net for all examples in this section, and I’m doing this for two very important reasons. A. It’s the largest end user of the above-mentioned techniques. B. It seems that everyone on the Net considers them-selves a marketing Guru. Hey, I wouldn’t mind, but they’re not even Indian and haven’t got a turban between them!  Power Writing for Persuasive WritingWhatever it is that you’re actually writing is irrelevant. Your first objective in every case is to grab your reader’s attention. You’re only reading this now because I achieved my objective with the headline…READ THIS PERSUASIVE WRITING PAGE…OR ELSE!!! Take a hundred surfers reading that headline. 20% won’t see the relevance of the statement, say, ‘Get Stuffed’, and move on to one of the lesser thought provoking tittles. Another 20% might find it offends their sensibilities. The other 60% might be intrigued enough by my statements persuasive implication to make the click. Result = 60% ahead of the game. And my point is! Every surfer browsing that particular page used the keywords, ‘Persuasive Writing’, but how many advertisers actually used persuasive writing to get you to make that all important click? Get It? Want to get some-ones attention? Power statements, are your number one tool for achieving that goal. That doesn’t mean to say you have to scream it from the rooftops. Power writing can encompass many forms; each individually designed to stimulate a different emotion or response. Say you’re selling health care products for instance. You wouldn’t dream of using: GET YOUR SUPPOSITORIES HERE…OR DIE IN AGONY! Well you might, but a with such a sensitive issue a more subtle approach may be advised. How about: NEW LIGHTNING LAX…MAKE A SPLASH IN A FLASH! It would appeal to me, but, as it’s primarily the elderly that suffer that particular affliction, you’d be better served using something a little more delicate. Let’s try: Colin’s Colon Cream! Instant relief GUARANTEED! But is this still a power statement? Fur Sure! You’ve personalized it by giving it someone’s name, building credibility. You’ve used capitals, upper case and punctuation for emphasis. You’ve made a guarantee. In each example, I used a different theme and different levels of subtlety. The first was over the top and would get little or no response. The second was amusing, but inappropriate. The third may or may not do the job. But the point is, getting your readers attention. I used headlines to emphasize the use of power writing in, what ‘s actually being said and the way it’s said. The same rules apply equally when writing your main text. Remember; always make your powerful statements appropriate to your target audience.
Now that we’ve covered power writing please see: 
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